David Yehuda has over 35 years’ experience in developing concepts that combine space design & traffic flow within commercial environments. He received his Bachelor of Architecture Degree in 1983. With supermarket development, he believes the main goal has always been "customer convenience & joy", as well as increasing store profitability. David believes that the store owner is a significant part of the design team, because the store layout & design is a reflection of the store owner & it's environment.